Source: Spin Master/The Toy Book

Second quarter earnings season continues with Toronto-based Spin Master Corp. as the latest publicly traded toy and entertainment company to report.

Spin Master’s total Q2 revenue spiked 39% to $390.8 million while gross products sales jumped 27.2% to $359 million versus $282.2 million during the same period last year. The company says that a 126% spike in other revenue was driven by strong licensing and entertainment efforts. Like Hasbro, Spin Master now reports under three distinct “creative centers”: Toys, Entertainment, and Digital Games.

“By leveraging the strength of each creative center, we are differentiating Spin Master in the children’s entertainment space,” says Spin Master’s Global President and Chief Executive Officer Max Rangel. “We are well-positioned for the second half with an amazing toy lineup, growth in our digital games franchises, and the highly-anticipated release of PAW Patrol: The Movie, our first foray into feature films. Looking to the future, we are focused on adapting to the changing dynamics of play through innovation, customer-driven decision making, partnerships, and a relentless drive to reimagine where imagination can take us, all while delivering profitable growth for our shareholders.”

Related: Spin Master Prepares to Release More Than 30 New PAW Patrol: The Movie Toys

For the first six months of 2021, Spin Master’s total revenue jumped 39.1% to $707.4 million. Gross product sales increased 24.6%.

Product highlights in Q2 include growth in PAW Patrol, Gabby’s Dollhouse, Monster Jam, Bakugan, Rubik’s, GUND, Tech Deck, and Orbeez.

As expected, sales in activities, games and puzzles, and plush decreased 1.8% as the industry starts running up against skewed comps due to last year’s quarantine-fueled boom.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.