Spin Master Unboxes Present Pets

Source: Spin Master

Spin Master is unleashing Present Pets puppies, an innovative new line of interactive pets that unbox themselves.

The new brand is inspired by the classic dream of kids being gifted a puppy in a bow-topped box. Present Pets have already secured a spot on the Toy Insider’s legendary Hot 20 list and will be available in North America in limited supply beginning Oct. 1.

Present Pets: Fancy Pups | Source: Spin Master

Kids activate the magic of Presents Pets by pulling an oversized gift tag on top of each box. Immediately, the puppy inside will start barking as it begins to shake and paw its way out of the box.

“We cannot wait to surprise the whole family with the magical experience of unboxing their very own Present Pet puppy,” says Jean Gomez, Spin Master’s vice president marketing & global business unit lead. “It’s a dream come true for children to unwrap a surprise puppy, and we are delighted to bring that joy to families this holiday season. We hope to see lots of exciting reactions when children open their Present Pets toys.”

Present Pets: Glitter Pups | Source: Spin Master

Present Pets are available in two themes — Furry Pups and Fancy Pups — each available in two different styles. Present Pets are available to preorder now at Walmart, Target, and Amazon.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.