Steiff will relaunch in the U.S. as a plush toy company, debuting with the Soft Cuddly Friends line.

The 135-year-old company’s new plush range will be hand crafted and contain its signature in-ear button. Designed for kids ages 0 and up, styles will range from a classic teddy bear to puppies, elephants, and lambs. Many styles will be offered in three sizes.

The entire Soft Cuddly Friends line will be on display at the 2018 North American International Toy Fair in New York City, from February 17 to 20.

About the author

Kelly Corbett

Kelly Corbett

Kelly is an editorial assistant at Adventure Publishing Group. When she's not writing/playing/thinking about toys, she's probably spilling coffee on herself, laughing at her own jokes, or doing something awkward somewhere. As a quirky redhead, she one time tricked her friends into thinking she was the new face of Wendy's fast-food franchise as a prank. She's not, but a chili lover can dream right? You can follow her on Twitter @kcorbzz.