StickTogether Products, the company behind Puzzle Face, has appointed toy industry veteran Bill Benda as its Consumer National Sales Manager.
Benda will be responsible for helping grow the company’s recently launched Puzzle Face, a puzzle line in which consumers can create multiple recognizable faces with one 300-piece puzzle. Benda will aim to help the product grow online and in brick-and-mortar stores.
“Puzzle Face is truly a remarkable — and magical — innovation that makes an ideal gift for any home, classroom, or office,” says Sylvia Stein, President of StickTogether Products. “As we work to bring Puzzle Face to more stores and consumers nationwide, we know that Bill’s leadership and experience in the industry will be invaluable.”
Benda brings 35 years of sales management experience to the role and has worked in the toy industry for the last 23 years. Benda got his start in the toy industry at Faber-Castell USA, where he formed a Retailer Advisory Board and created promotions for accounts. He has also served as an American Specialty Toy Retailing Association (ASTRA) board member and received his Certified Play Expert (CPE) Certification from ASTRA.
“The key to managing sales representatives and working with accounts is having relationships built on integrity, trust, and mutual respect,” Benda says. “This inspires teamwork and motivation for success, and is something I look forward to bringing to my work with Puzzle Face.”
