Kroeger Marketing has signed an exclusive multi-year agreement with Australian outdoor play company Wahu, positioning the Canadian sales, marketing, and distribution firm as the brand’s exclusive distributor across Canada beginning Spring 2027.
Under the three-year partnership, Kroeger Marketing will manage distribution across all Canadian retail channels, including mass, specialty, sporting goods, hardware, marine, pool specialty, and e-commerce accounts. The agreement also grants Kroeger select distribution channel rights within the U.S. market.
“We’re not just adding another brand to our portfolio; we’re bringing one of the world’s leading outdoor play brands back to Canada,” says Rubin Beige, CEO of Kroeger Marketing. “Wahu is one of Australia’s most recognized and iconic outdoor play brands and a proven success story in markets around the globe. We could not be more excited to serve as Wahu’s exclusive Canadian partner and help build the next chapter of the brand’s growth across North America.”
In addition to sales and distribution, Kroeger will oversee marketing, retail development, merchandising, importation, logistics, and warehousing as Wahu prepares to return to the Canadian market after several years away. The company plans to support the brand through its established retail infrastructure and nationwide account network.
Founded in Australia in 1999, Wahu is known for its lineup of outdoor recreation products designed to encourage active family play. The portfolio includes pool toys, water play items, backyard games, inflatables, loungers, and outdoor accessories.
“Kroeger’s expertise in sales, marketing, retail development, and distribution, combined with their strong retail relationships across Canada, makes them the ideal partner to support Wahu continued growth in North America,” says Andrew Lee, managing director of Wahu.Â
According to the companies, products will be curated specifically for Canadian and U.S. consumers, with localized packaging and market-specific assortments planned for launch.
Consumers can expect to find Wahu products at toy, sporting goods, outdoor, hardware, pool supply, and e-commerce retailers across Canada beginning in Spring 2027. Additional product details and retail partnerships are expected to be announced closer to launch.
Learn more at kroegerinc.com and wahu.com.au.
