Sunrights Rebrands as ADK Emotions NY

Sunrights Inc., the U.S. subsidiary of d-rights Inc. is rebranding as ADK Emotions NY Inc.

Effective Oct. 1, the company that manages the Beyblade franchise in the U.S. and Europe will assume the new name following a merger between Tokyo-based d-rights and ADK Emotions. The new company plans to focus on original IP creation, overseas development, and new digital ventures. D-rights had been producing a wide range of content, handling everything from project planning to the production of original characters, cartoons, video games, online content, and more.

ADK Emotions NY Inc. will operate under new management, with Shuji “Shawn” Wada assuming the role of president and CEO and Daichi “David” Wakabayashi taking on the chief operating officer position. The company plans to continue growing the Beyblade Burst brand, in addition to adding new properties to its content library.

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James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.