Last fall, The Toy Book cracked open the scrapbook for The Toys & Games That Shaped the Industry, a collection of photos, anecdotes, and archival materials shared by some of the biggest voices in the toy business. But those memorable toys and games shape everyone — forever bringing joy to kids and families — and impacting the lives of countless creatives.

Ahead of this week’s debut of Billy Corgan’s Adventures in Carnyland, an 8-episode unscripted series now streaming on The CW app, I caught up with Corgan, frontman of The Smashing Pumpkins and owner of the National Wrestling Alliance (NWA), and wife Chloé Mendel, CEO of Madame ZuZus for some insight into the toys and games that were important to them growing up and are important to them now, as parents.

Talkin’ Toys

Billy Corgan’s Adventures in Carnyland is directed and produced by Brian Volk-Weiss of Nacelle, the multifaceted toy and entertainment company behind The Toys That Made Us, A Toy Store Near You, and the interconnected Nacelleverse comprised of Biker Mice From Mars, RoboForce, Sectaurs, Power Lords, and other rebooted toy brands.

According to Corgan, the idea for the series spawned after a rep from Nacelle reached out during the height of the pandemic inquiring about rights to make action figures inspired by NWA wrestlers. Could that deal still happen? Stay tuned to The Toy Book to find out!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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