Fresh off the first look at the relaunched Sectaurs brand of action figures last Friday, The Nacelle Co. hit the convention circuit with appearances at fan events in two states over the weekend: C2E2 in Chicago and Power-Con in Columbus, Ohio.
“Power Lords is another big step in our mission to celebrate nostalgic brands and introduce them to a new generation of pop culture fans worldwide, while satisfying the old fans like all of us here too,” says Nacelle Co. Founder and CEO Brian Volk-Weiss.
At a Power-Con panel, a slideshow of early renders was presented to the crowd while unpainted prototypes were displayed at The Nacelle Co.’s booth. The Toy Book, together with our sister publication, the Pop Insider, has an exclusive closer look at some of the assets shown over the weekend. It’s important to note that there are slight differences between the digital renders and the physical prototypes of Shaya and Arkus and that everything is subject to change.
Power Lords: The Extra-Terrestrial Warriors was a toy line launched in 1983 by Revell, the company known for scale model kits. Eager to follow the success of Mattel’s He-Man and the Masters of the Universe and the popularity of Star Wars, the company entered the action figure aisle with Power Lords, a new brand with a name suspiciously close to the original name for Masters of the Universe — Lords of Power — dashed with a tagline that was still on everyone’s mind following Steven Spielberg’s 1982 hit, E.T. the Extra-Terrestrial.
Power Lords was created by Ned Strongin and Len Mayem who brought sci-fi/fantasy author Wayne Douglas Barlowe on board to help with characters and designs. The line led by the heroic Adam Power was licensed to Revell and featured 10 action figures, four vehicles, one creature, and the Volcan Rock playset. Revell also worked with licensing partners, including Philips, Magnavox, and Coleco to create Power Lords video games for the ColecoVision and Odyssey2 gaming systems while Warren Games produced a traditional board game. Additionally, DC Comics published a Power Lords limited series.
The Nacelle Co.’s first wave of Power Lords action figures will go up for pre-order on the company’s direct-to-consumer (D2C) website on October 11, 2022. Retailers interested in stocking Power Lords or other items from Nacelle Consumer Products should contact the company directly.
Over the past few years, The Nacelle Co. has branched out as a diversified media company. Known for its comedy specials and TV series, including Netflix’s The Toys That Made Us and the multiplatform A Toy Store Near You, The Nacelle Co. now produces podcasts, is involved in publishing, and has been building a robust portfolio of licensed brands to develop across its growing toy division.
The company recently revealed its Legends of Laughter action figure line, featuring Joan Rivers, Bill Hicks, and Lenny Bruce, and is now shipping the first figures from its reimagined version of Ideal Toys’ Robo Force, featuring updated versions of the 1980s’ Maxx Steele and Wrecker. Additionally, the company is currently soliciting retailer orders for two new kid-focused brands, Garden Surprise and Big Bad Battle Caps.