On the heels of Target being tapped to power the new Toys “R” Us shopping experience in the U.S., a key player at the Minneapolis-based retailer is moving on to face a new challenge.

As Target‘s Executive Vice President and Chief Merchandising Officer, Mark Tritton spent the past few years overseeing all of the company’s enterprise buying, sourcing, product design and development, visual merchandising, and merchandising operations. Tritton was a central figure in Target’s growth and expansion in toys and baby, and he offered opening remarks at The Toy Association’s Annual Business Conference this year. This summer, he also testified alongside other members of the toy and retail industries at the special 301 hearings held regarding the negative impact that tariffs will have on American families and businesses.

Effective Nov. 4, Mark Tritton will assume the position of president and CEO at Bed Bath & Beyond.

“There is immense opportunity ahead for Bed Bath & Beyond, which remains one of the most recognizable and best-loved retailers in the country today,” Tritton says. “The foundation of the company’s transformation has been set, and I’m excited at the chance to apply my industry experience and expertise to build an even better business for customers, associates, and shareholders. I look forward to working together with all associates and the board of directors to achieve our ambitious vision for the future of Bed Bath & Beyond.”

In recent years, Bed Bath & Beyond has struggled with its core business as it expanded into multiple brands including buybuyBaby, Cost Plus World Market, Harmon Face Values, Christmas Tree Shops and That!, Personalization Mall, Chef Central, One Kings Lane, and Decorist.

While not known for toys, specifically, Bed Bath & Beyond typically carries a small of seasonal offering — including As Seen on TV items and baby toys — and offers an expanded assortment online.