Tech Will Save Us

UK-based STEAM toymakers Tech Will Save Us recently opened up a crowdfunding investment campaign on the Seedrs platform. Within 24 hours, the venture-backed company reached its goal of £200,000 (approximately $251,813).

Tech Will Save Us began in 2012 with shipping STEM kits from a kitchen table. In the years since, the company has expanded upon its mission to “spark the creative imagination of young people using hands-on technology” with a full range of make-it-yourself kits and digital tools.

“With 1.5 billion kids out of school around the world, parents need things that are both entertaining and educational. We’ve seen sales more than double amid a massive uplift in awareness and demand for home-learning,” says Bethany Koby, co-founder and CEO at Tech Will Save Us. “We decided that this was the right time to run a crowdfunding campaign and offer our passionate community a chance to own part of the business. We are delighted to have reached our target so quickly.”

Beyond its growing range of learning kits, Tech Will Save Us collaborated with Google, Code Club, The Prince’s Trust, the BBC to create the micro:bit — a pocket-sized computer that was given to one million kids worldwide. The company also partnered with Disney to create a STEAM toy inspired by Marvel’s Avengers.

Last year, the company shifted focus to digital sales ,which have grown during the COVID-19 pandemic. The company says that it has seen 110% growth in digital sales as families stay at home.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.