The American Specialty Toy Retailing Association (ASTRA)’s annual Share the Fair event will take place on Monday, February 24 at the Jacob J. Javits Convention Center during Toy Fair New York.

The Share the Fair event is only open to ASTRA members and is designed to help retailers optimize their time at Toy Fair by identifying not-to-be-missed products that are great fits for most independent toy stores. 

“Time at Toy Fair is so precious, and the independent retailers who are members of ASTRA make a big investment to attend,” says Kimberly Mosley, president of ASTRA. “Share the Fair is ASTRA’s way of helping members navigate the aisles efficiently and effectively during their last hours at the show, with the goal of leaving with product plans that will keep their stores fresh and exciting in 2020.”

The Share the Fair breakfast event on Feb. 24 will be held from 8-9 a.m. in Hall 1E 11. All ASTRA member retailers are invited, and any member retailer attending the breakfast may pick up a printed copy of the Share the Fair list at the ASTRA booth No. 6511 by noon that day. Retailers that want to attend Share the Fair must be members by the end of the day on Feb. 23. Retailers can join online or by visiting the ASTRA booth.

Attendees can find ASTRA at booth No. 6511 on Level 1 of the Javits Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.