Entertainment One (eOne) is expanding its presence of fan-favorite PJ Masks products with new partners and more than two dozen licensing renewals across a broad range of consumer product categories.
New eOne partner Procter & Gamble will debut PJ Masks-themed products this year alongside new launches from existing partners, such as VTech, Disguise Inc., and master publisher Simon & Schuster. Just Play, the master toy partner for the brand, will also roll out new lines this year.
“We’re thrilled to be working with these fantastic licensees to deliver a variety of exciting new products that will enhance children’s imaginations at playtime — and that continues to build on the already strong consumer affection for PJ Masks,” says Joan Grasso, eOne’s senior vice president of licensing for North America, family and brands.
Some of the newest PJ Masks offerings available in the U.S. and Canada this year include Pampers Easy Ups training underwear from Procter & Gamble; the PJ Masks 2-in-1 Mobile HQ, the PJ Masks Air Jet, and Romeo’s Flying Factory from Just Play; publishing products from Simon & Schuster; LeapStart and electronic learning aids, including the PJ Masks Flashlight, from VTech and Leapfrog; and Halloween costumes from Disguise Inc.
The fourth season of PJ Masks premieres on Disney Junior in North America this spring. PJ Masks has more than 90 licensees in the U.S. and 50 in Canada, covering a broad range of product categories.
Toy Fair New York takes place from Feb. 22-25 at the Jacob K. Javits Convention Center.
Click here to view the Toy Book’s full coverage of Toy Fair New York.
