Learning Resources Cash Register

Learning Resources is rolling into Toy Fair New York to celebrate the 25th anniversary of its iconic toy cash register by giving away cold, hard cash.

On Saturday, February 22 from 1 p.m to 4 p.m., attendees can stop by booth No. 765 for a chance to win from a Pretend & Play Calculator Cash Register filled with more than $2,500 in cash and prizes. The company says that everyone is welcome, including Toy Fair attendees, buyers, analysts, influencers, industry VIPs, and members of the media.

Each participant will have a shot at winning by stepping up to the cash register and pulling the top bill for a chance to win cash or a Learning Resources gift card. The company will match the prize value with a donation to the Kids in Need Foundation.

For 25 years and counting, the toy cash register has helped prepare preschoolers for lessons in financial literacy.

Learning Resources will showcase its full range of products in booth No. 765 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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