At Toy Fair New York (TFNY) this year, toy company Yulu will reveal its lineup of innovative toys and games. The company will also showcase interactive activations on the show floor for attendees, including life-sized game boards and creation stations.

“Our team at YULU is thrilled to introduce our new line of toys and games that will inspire action-packed playtime for kids and families,” said co-CEO and co-founder Jochem van Rijn in a statement. “From board breaking and ooze-filled bubble popping, to tie-dye swirling, our new range offers something exciting for everyone.”

Yulu Games reveals action-packed, cooperative games Popcorn Poppin’, Break the Board, and Diamond Heist. In Popcorn Poppin’, available now, players must pass a popcorn bucket before time runs out and the popcorn pops. Break the Board is an electronic game inspired by martial arts as kids follow key commands to chop, swipe, and strike the board in 10 levels. In Diamond Heist, kids must work together to recover a stolen diamond without getting caught. The game takes teamwork, communication, and steady hands to succeed.


The toy company also introduces the Swirl & Style Tie Dye Maker with a self-contained orb that holds kids’ creations steady as they make their tie-dye masterpieces. Yulu also expands its Pop Pops line of collectibles with Pop Pops Blingz, where slime-filled bubbles include hidden collectible charms, beads, and bracelets.

Yulu will showcase its product range in booth No. 1765 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.