The Play Date is coming to New York City, and this is your prime chance to get New for ’23 products seen by an exclusive group of top media guests!
Adventure Media & Events, publisher of the industry-leading media outlets The Toy Book and The Toy Insider, has joined forces with The Toy Association, the trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, for The Play Date.
Given Toy Fair’s new September timeline, The Play Date is a one-of-a-kind opportunity for toy companies to showcase their 2023 lineups and offer sneak peeks to the press on March 8, 2023, at the brand new etc.venues space located at 360 Madison Avenue in New York City. The event will be held across two floors with available exhibit space, private display areas, and a host of eye-catching sponsorship opportunities for enhanced media exposure.
Coyne PR Joins The Play Date
Committed to delivering a superior experience, The Toy Association and Adventure Media & Events have tapped Coyne PR to provide public relations support and secure media attendance for the one-day, invitation-only event. Targeting traditional media outlets, key industry experts, and VIP influencers, Coyne PR will also offer pre-show, on-site, and post-show support. Questions from members of the media about attending the event may be sent to theplaydate@coynepr.com.
The Ultimate Toy Industry Media Destination
The Play Date will serve as the industry’s ultimate destination offering these top-tier members of the media direct access to the hottest toys for this coming year. Companies of all sizes — including Spin Master, LEGO, Moose Toys, Just Play, Funko Games, Crazy Aaron’s, and more — have already signed on to exhibit at the event. All exhibitors will display and demonstrate their priority items for the year, including new spring launches and product that is yet to hit store shelves. These face-to-face interactions will create buzz around brands and product lines that only Play Date attendees will have the opportunity to get hands-on with for the first time.
Between exclusive product reveals and exhibitor booth activations, Play Date exhibitors will be top-of-mind with media as they generate story ideas and content that cover upcoming toy, game, and collectible releases and report on what will be driving kids’ asks and consumer purchases for the year.
The Toy Association’s trends team will also take the guesswork out of what will be the top toy trends of the year during its annual Toy Trends Briefing, providing attending media with insight into the top 2023 toy, play, and industry trends and showcasing exhibitors’ product at the presentation.
To secure your exhibit space and to learn about additional sponsorship opportunities, contact Adventure Media & Events’ James Devin, Stephanie Infantino, or Jackie Breyer.
Media, influencers, and play professionals who are interested in attending The Play Date may reach out to theplaydate@coynepr.com. Visit toyassociation.org/playdate to learn more.
Guests at The Play Date can stay on the #pulseofplay and learn more about this year’s hottest toys and games by picking up the latest issue of The Toy Book — The BIG Toy Book (out Feb. 28). Don’t miss an issue, subscribe today!
