The Toy Book Magazine

The editorial submission window for this issue is now CLOSED. Advertising opportunities are still available through May 1.

Our June issue is a summer spectacular!

Inspired by the spirit of The Licensing Book, The Toy Book celebrates the robust world of licensed toys, games, and products for kids and kidults alike. Additionally, we’ll take a look at the toyetic entertainment properties that are shaping the industry for the rest of 2023 and beyond. Our Licensing & Entertainment issue is refreshed and updated this year with new categories that retailers, distributors, licensors, and licensees should get excited about.

If you have products that fit the bill, we want to hear from you!

This issue debuts at Licensing Expo, June 13, 2023

Featured Categories in The Licensing & Entertainment Issue Include:

  • What’s New: This roundup showcases new, licensed toys and games for kids of all ages across multiple categories. If it’s licensed and new for 2023 (or beyond), this is the spot for it! Think action figures, outdoor, preschool, dolls, you name it — entertainment licensing is hot!
  • Music Inspired: Music licensing is a big deal and this showcase will highlight some of the biggest brands (and bands) getting in on the action.
  • Anime Inspired: Anime is hot, and this showcase will feature the hottest properties originating from the colorful world of anime and manga.
  • Automotive Inspired: Toys and games inspired by classic cars and motorsports to popular brands in the world of car culture. Think die-cast, R/C, action figures, playsets, and beyond.
  • Sports Inspired: Professional sports are inspiring new products in multiple categories, including dolls, action figures, trading cards, and more.
  • Video Game Inspired: Toys inspired by console, PC, and mobile gaming.
  • Licensed Games & Puzzles: Game aisles and hobby shops are bursting with new products inspired by top licensed brands.

Additional Highlights include:

  • Property Profiles: A look at the big licensed properties that are extending the fun beyond the toy department or coming into the toy department from beyond.
  • Select Toy Book departments plus exclusive features covering all aspects of the industry, including retail, the state of freight, hot trends, packaging, invention, marketing and public relations, and much, much more.

ADVERTISING OPPORTUNITIES:

This issue of The Toy Book will be distributed through a multitude of touchpoints, reaching thousands of retailers throughout North America. We are offering the following options to expand visibility for your new products and get your toys onto more retail shelves this year:

  • Print and digital magazine advertising
  • Toy Report and toybook.com digital ad placement
  • Sponsored E-blasts (limited quantity available)
  • Combination print/digital/editorial packages

For ad rates and marketing opportunities, please contact:

  • Jackie Breyer, Vice President & Group Publisher: jackie@toybook.com
  • James Devin, Executive Director of Sales & Marketing: jd@toybook.com
  • Stephanie Infantino, Sales Executive: stephanie@toybook.com

Advertising Deadline: May 1, 2023

FUTURE ISSUES

Want to get in on the action with future issues of The Toy Book? Check out our 2023 editorial calendar for details on what we’re cooking up for the year ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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