It’s July, and before the industry checks out for the holiday weekend, it’s time to hit the rewind button and look back at the hottest stories of June 2024, as chosen by you, the readers.
Last month’s release of The Toy Book‘s annual Specialty Toys & Gifts Issue came on the heels of our 2024 Licensing & Entertainment issue and both magazines drew a ton of attention in June. There were also a few traffic anomalies, with older stories covering Sky Castle’s Sticki Rolls (March) and Wham-O’s Costco Slip ‘N Slide Air (April) returning to the technical Top 10 alongside May’s Property Profile on 50 years of Sanrio’s Hello Kitty.
However, in the interest of newness, only stories published in the previous month qualify for an official spot in the Toy Book Top 10 as determined by overall traffic. One point of interest: The majors dominated the headlines in June.
Check out last month’s Top 10 and some hot products below and stay on the #pulseofplay!
The Toy Book Top 10:
The Top 10 most-read articles.
- Mobil 1 Crowns North Carolina Winner on the 7th Annual Hot Wheels Legends Tour
- AI-Generated ‘The Origin of Toys ‘R’ Us’ Brand Film Debuts at Cannes Lions
- Basic Fun! Files for Chapter 11 Bankruptcy Protection; Plans to Restructure, Emerge Quickly
- U.S. Toy Sales Still Up 38% Over 2019 as Decline Slows, Adult Consumer Segment Grows, Circana Says
- Basic Fun! CEO Jay Foreman Comments on Restructuring
- Mattel To Unleash Superhero Collectibles at SDCC
- MotorTrend Celebrates 75th Anniversary with New Matchbox Die-Cast
- NERF Blasts into Summer with New N Series Collection
- The Gameroom Powered by Hasbro to Open at American Dream Mall
- Mattel Unveils Second Wave of SDCC-Exclusive Collectibles
The Toy Book Top 10 Stock This! New Product Showcases:
The Top 10 most-searched-for toys and games.
- TEENAGE MUTANT NINJA TURTLES: CLASSIC ORIGINAL SKETCH ACTION FIGURES (Playmates Toys)
- ZHU ZHU AQUARIUM (Cepia)
- SNACKLES SERIES 2 14-INCH SNACKLE
- COOKEEZ MAKERY FREEZY CAKEZ (Moose Toys)
- HEROES OF GOO JIT ZU HERO CREATOR (Moose Toys)
- MY FRIEND MEEKAH (Jazwares)
- MAGIC MIXIES PIXLINGS — SHIMMERVERSE SERIES (Moose Toys)
- INSIDE OUT 2 SHAKING WITH ANXIETY FEATURE PLUSH (Just Play)
- DECORA GIRLZ (Cepia)
- TOMY GAMES POP UP BLUEY (TOMY)
More Hot Products:
The toy industry and the consumers it serves are looking for fresh, new products and that was very clear this past month as five of our new product roundups from recent months drew notable reader attention.
Manufacturers: Click here to learn about Stock This! product showcase options.
Click here to see the full archives of previous Toy Book Top 10 features.
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