The 2024 edition of The BIG Toy Book just dropped and features curated showcases highlighting more than 325 new toys, games, and adjacent products across 13 categories.
Our Plush showcase includes 25 new cuddy creations that retailers and other members of the trade should be aware of this year. From Squishmallows and Hello Kitty to Spy x Family, Care Bears, and Fluffie Stuffiez, there’s a little something for everyone. Check out a digital version of this curated showcase below and click here to read the full issue!
SQUISHMALLOWS HEATING PADS — ARCHIE AND WENDY
Archie and Wendy from the Squishmallows Squad are now available as heating pads that function as cozy buddies for kids, tweens, teens, and grown-ups. Parents or another adult can pull out the lavender- scented heating pouch and microwave it for 1 minute, then re-insert the pouch back into the heating pad and apply to any…
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SNUFFLES LOVELY LAVENDER
A classic plush for more than 40 years, Snuffles is back with a brand-new pop of purple color: Lovely Lavender. Snuffles features ultra-plush fabric and a curved crescent pose that’s perfect for snuggling.
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HELLO KITTY AND FRIENDS HELLO KITTY PINK MONOCHROME PLUSH
Hello Kitty celebrates her 50th birthday looking pretty in pink with this monochrome plush toy. Hello Kitty is 12 inches tall and features lace and glitter details from her iconic dress to her signature bow.
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STUMBLE GUYS PLUSH BUDDIES
Kids can snuggle up and play Stumble Guys in the real world with this collection of 8-inch plush characters from PMI Kids’ World. The range includes Mr. Stumble (pictured), Meowmer, Cereal Killer, and Inferno Dragon, each sold separately.
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DREAM BEAMS DREAMSCOVERY NO. 6
Dream Beams promote good sleep and stress relief. These multi-sensory plush toys are cuddly, squishy, and glow-in-the-dark. There are 10 new characters being released this fall.
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Available: Fall 2024
CURLIMALS BELLA THE BUNNY
Introducing Curlimals: charming plush companions ready for endless adventures and cuddles. Bella the Bunny is a perfect cuddly friend that kids can take with them as they embark on exciting adventures. Bella features more than 50 different sounds and reactions.
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CLUB MOCCHI- MOCCHI- SUYA SUYA SLEEPING FRIEND SPY X FAMILY YOR FORGER
Yor Forger from the Spy X Family anime and manga series becomes a huggable plush from the Club Mocchi- Mocchi- Suya Suya line. This high-quality collectible plush pillow has a unique squishy texture and is on trend with its sleeping appearance.
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Available: Fall 2024
LUNAR NEW YEAR: YEAR OF THE WOOD DRAGON 8-INCH DRAGON KURICHA PLUSH
In the Chinese Zodiac, there are five elements — Wood, Fire, Earth, Metal, and Water — each associated with one of the 12 animal Zodiac signs. This plush Dragon celebrates the promise of a year packed with growth, luck, and prosperity.
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FURREAL WALK-A-LOTS BERNEDOODLE & FURREAL POOP-A-LOTS CORGI
Each interactive pup is 8 inches tall, moves just like a real dog, and comes with a leash. The Bernedoodle is ready for a stroll and barks, howls, and makes other cute noises. Kids can feed the corgi, and then clean up after it with the included scoop.
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FLUFFIE STUFFIEZ SMALL PLUSH, SERIES 2
Kids pull the outer layer of fluff to reveal a plush character, then they can stuff the fluff into the pouch to create a second plush friend. Series 2 features all-new characters for kids to collect, including Cake/Pizza, Bunny, Boba Drink, and Ice Pops.
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NOVA: GODDESS OF THE UNIVERSE PLUSH
Some cuddles are more magical than others! As the first of the Afro Goddess Warrior Plush collection, Nova is a cuddly, 14-inch reminder that resilience in the face of adversity is often all the “magic” needed to achieve our goals.
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BIGGIES COLLECTION
These mega-size plush come in mystery cardboard boxes. Kids will peel off the sticker to reveal a little pump to push to make the Biggies plush start growing and growing until it breaks the box with a pop effect. Available in four fantasy-themed characters.
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FAIRY FOREST COLLECTION
Each character in this collection has its own personality and special design, including Bloo the Blueberry Bear, Dearie the Strawberry Deer, Sweetie the Grassy Skunk, Posie the Lavender Opossum, Cheerie the Tomato Bunny, and Sage the Succulent Snail. Available in various styles and sizes, sold separately.
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ALTER EGO PENGUIN ASSORTMENT
Did you know penguins only have one partner their entire lives? Well, kids and collectors could have five penguins: Chilly, Kiddie, Skeleton, Strawberry, and Video Game. Specialty retailers can order a 15-piece assortment that includes a display.
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COOKEEZ MAKERY PANCAKE TREATZ
Kids can mix, whisk, and flip their way to creating a new pancake plush friend by combining the included “ingredients” with water and forming pretend pancake batter. Then, they can add the batter to the pan and when it makes a sizzling sound, they flip the pancake, and with the press of a button and…
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Available: July 2024
CARE BEARS GOOD VIBES 14-INCH PLUSH BEAR
The Care Bears, ambassadors of kindness, advocate for environmental responsibility with the 14-inch Good Vibes Bear plushie. Crafted from recycled materials, this eco-friendly bear embodies the message of "cleaner and greener is the way to grow!" Combining sustainability with snuggly softness, Good Vibes Bear promotes a stylish, earth-conscious lifestyle.
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Available in the U.S. Spring 2024
Available now at Toys “R” Us Canada and Walmart Canada
DONKEY HODIE 8-INCH SOUND PLUSH TWIN PACK
Kids can make new friends with a pack featuring two characters from PBS Kids’ Donkey Hodie. The soft plush toys are officially licensed by Fred Rogers Productions and have multiple phrases kids can hear by squeezing the belly. The twin packs feature Purple Panda & Duck Duck and Bob Dog & Donkey Hodie (pictured), each…
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Available: Spring 2024
SNACKLES SUPER SIZED 14-INCH PLUSH WAVE 2
There are 14 Super Sized Snackles to collect. Will kids find the Haribo Goldbear or the Subway Husky? Each is made with cuddly fabric and comes with an origin story comic.
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Available: Spring 2024
BABY GARFIELD FEATURE PLUSH — EAT, SLEEP, REPEAT
This cuddly interactive plush version of the notorious pasta-loving cat enjoys munching on his favorite dish: lasagna. Kids can pull his sleep mask down to hear a “food coma” snore sound effect.
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SPY X FAMILY DZNR
Kids and collectors can delve into the clandestine world of espionage with these limited-edition plushes that capture the essence of the characters from the hit manga series.
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Available: June 2024
SNOWY’S MAGICAL CHRISTMAS EVE HOLIDAY BOOK & PLUSH GIFT SET
Each set includes a hardcover book boasting bright pictures and rhyming text, an 8-inch Snowy the Mouse plush, a collectible holiday sticker, and a piece of official North Pole paper for kids to write a letter to Santa Claus.
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Available: Fall 2024
EARTHKINS
This collection of 15-inch fun and floppy plush animals are earth-friendly. After these durable plush toys are passed down through the family then disposed of, they will begin to biodegrade with the process starting within a year of disposal. Plus, they’re bead-free.
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RANDIMALS PLUSH
The latest combinations of two animals in plush form include the Girtle (Giraffe and Turtle), OctoPuss (Octopus and Cat), and Framel (Frog and Camel).
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MISFITTENS RAINBOW CATS
Embrace the humor of the #ifitsisits trend with Misfittens — a hilarious group of cats obsessed with snug spaces. The all-new Rainbow Cats series features vibrant felines with super soft rainbow tails that come in fun styles and colors. Will your cat have a stylish bow, rainbow glasses, or a unicorn horn? Join the adventure…
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Available Spring 2024
BEST FRIEND PLUSH
The Best Friend plush line includes all five key characters including Bababoo, Lolo (pictured), Pippa, Wilma, and Yuki. These soft, high-quality plush feature unique textures and fabrics for a tactile experience.
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INTERACTIVE FOOD PLUSH
These licensed, foodie-inspired plush toys open up to reveal miniature plush inside. This collection features plush versions of Lunchables (pictured), Dum Dums, Smarties, and Kraft Mac and Cheese.
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Available: Spring 2024
Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!
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