The LEGO Group is now the official “Adopt-the-Pig” sponsor of The Toy Foundation (TTF)’s Toy Bank for the remainder of this year and all of 2019. The company’s sponsorship of The Toy Bank includes a $10,000 donation in support of TTF.
“We are extremely grateful for LEGO’s ongoing support and steadfast commitment to our cause. While the donation of toys is always critical, the funding we receive from individuals and corporate sponsors makes it possible for us to actually get toys into the hands of deserving kids all over the world,” says Jean Butler, executive director of The Toy Foundation.
LEGO donated toys over the years to support The Toy Bank, and has participated in other Foundation programs, including TTF’s Play Your Part events, which benefit underserved and foster care children nationwide.
As TTF’s year-round signature giving program, The Toy Bank collects millions of toys from toy companies and distributes them to a network of carefully-vetted children’s charities. Since its inception in 2003, The Toy Bank has provided more than $200 million in toys to more than 25 million children in need, making play possible for kids who are undergoing medical treatments, living in poverty or foster care, coping with military life, suffering from abuse, or otherwise in need.