The program will distribute toys to a network of charitable agencies in every state plus the District of Columbia, who will see to it that the toys make their way into the hands of kids in low-income and disadvantaged communities. Toymakers, retailers, and distributors are invited to donate toys and games for the initiative.
The inaugural Holiday Toys Across America will culminate with a festive event on Dec. 4 in Southfield, Michigan. There, the Toy Foundation will partner with Variety – The Children’s Charity of Detroit to bring a fun-filled day of play and brand-new toys to more than 500 kids ages 2-16. Local Michigan toy companies are encouraged to attend and take part in the event.
“We’re thrilled to announce the launch of Holiday Toys Across America with the goal of bringing the many benefits of play to underserved children in every corner of our country,” says Jean Butler, executive director of the Toy Foundation. “This effort underscores the Toy Foundation’s core mission and reason for being: to ensure that every child, no matter their circumstance in life, is given the opportunity to play.”
The Southfield event will be livestreamed globally as media, legislators, local toy company representatives, and volunteers lend a hand in the toy distribution. Santa Claus will make an appearance alongside Paws, the Detroit Tigers mascot. Kids will enjoy activities, such as face-painting, bouncy houses, and carnival games; and refreshments, including cotton candy, pizza, and hot dogs. Event sponsors include Target, Domino’s Pizza, City of Southfield, and Franks, among others.
To donate toys and/or RSVP for the event, contact Elizabeth Max, senior foundation manager of the Toy Foundation.