TIA Meetings in Shanghai Explore New Market Opportunities for Members

Courtesy of Toy Industry Association

Toy Industry Association (TIA) staff met with several organizations in Shanghai, China during the annual Toy and Juvenile Products Fair (October 11 to 13), as part of the Association’s efforts to help its members export their products into developing markets.

TIA President Carter Keithley and EVP of External Affairs Ed Desmond met with representatives from the Commercial Service of the U.S. Consulate in Shanghai; the American Chamber of Commerce in Shanghai (AmCham – Shanghai); and ALTIOS International, an import/export consulting service with offices in Shanghai, New York, France, and Australia, in order to begin research on resources that could help TIA fulfill its new strategic goal.

Visit the TIA website for a detailed list of takeaways from this meeting. Contact Marian Bossard, TIA vice president of meetings and events, or Desmond  to relay efforts and ask questions about growing into China and other overseas markets.

About the author

Sierra McCleary-Harris

Sierra McCleary-Harris

Sierra McCleary-Harris is a senior editor at Adventure Publishing Group, editing and producing content for the Toy Insider, the Toy Book, and the Pop Insider. If she's not at her desk, you can find her somewhere doing a puzzle, losing it over the latest arts and crafts, or hanging out with her kitties Hazelnutz & Pepper Ann.

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