Toikido and Panini Group have partnered to roll out Piñata Smashlings collectibles, stickers, and trading cards.
Piñata Smashlings is the first in-house intellectual property (IP) from entertainment studio Toikido, and commands a significant following on gaming platform Roblox. The first physical toys from the red-hot IP will hit shelves this fall, while the products from the forthcoming joint venture between Toikido and Panini Group will include a trading card game, collector’s album, starter packs, display boxes, and tins.
The trading cards and stickers will get a sampling Nov. 11 and 12 in yet another partnership –– this one between Toikido and Chuck E. Cheese. The kids’ entertainment venue chain will offer (in limited quantities at participating locations) trading card and sticker packs. Each pack will feature a unique code for in-game Roblox redeemables and four holo-foil collectible Smashlings cards, which will include exclusive Chuck E. Cheese character cards.
Additionally, those who find one of 10 ultra-rare gold Chuck E. Cheese cards in these sampling packs will win a Piñata Smashlings prize pack and a Chuck E. Cheese party.
“Panini Group is an influential market leader in the world of trading card and sticker collectibles, and we are delighted for Piñata Smashlings to be one of their new ranges for 2024,” says Toikido Founder and CEO Darran Garnham. “With an exciting activation program planned, I can’t wait to see the first series of cards and collectibles roll out and for children in 11 countries to be able to collect Piñata Smashlings in the physical world of play alongside our immersive digital game.”
