The doors to Licensing Expo are open, and as the industry gathers in Las Vegas, The Toy Book‘s 40th volume continues with our annual Licensing & Entertainment issue!
Our advertorial cover features an original composition from Mitchel Wu Toy Photography showcasing PMI Kids’ World’s new line of toys inspired by Scopely’s Stumble Guys, while our editorial cover highlights Abacus Brands’ recent foray into the world of licensing. Behind those covers, The Toy Book and its team of expert contributors delve into the world of licensed toys and games, experiences, and more.
CLICK HERE TO READ THE ISSUE!
SELECT HIGHLIGHTS INCLUDE:
- From the Editor: Luck Be a License!
- The World Series of Licensing: The Toy Book talks trends and strategy with seasoned and emerging players in the ever-evolving licensing game.
- Stock This! Hot NEW Toys and Games
- The Kids Are Alright: New brands and new-stalgia share the stage at Licensing Expo.
- Kicking Off a New Licensing Era: Kids’ entertainment properties team up with the NFL for championship-worthy experiences.
- Location! Location! Location! Toy & game brands connect with families through location-based entertainment (LBE).
- Brands at Play: CPG brands enter the toy dept.
- Toying With Fashion: The symbiotic relationship between fashion and toys takes more shapes than ever in the digital age.
- From Playroom to Parlour: Toys take center stage in stylish home trends.
- Plus: Property Profiles on Godzilla, Hello Kitty, Minecraft, Peppa Pig, Playmobil, and more
But that’s just the beginning!
As always, The Toy Book is packed with actionable insights and data from Circana, ASTRA, The Toy Association, Women in Toys, Licensing & Entertainment, and more.
If you’re not already a Toy Book subscriber, subscribe today to stay on the pulse of play with six big issues delivered directly to your mailbox!
In the meantime, flip through the pages and let us know what you think, and feel free to shoot me a note via email or on LinkedIn if there’s something that you would like to see in The Toy Book.
As always, be sure to check out toybook.com early and often and follow us on X (formerly Twitter), Instagram, and LinkedIn to stay on the #pulseofplay with the latest toy news, trends, and new products all year round!
