Volume 41 of The Toy Book rolls on with The Celebrations Issue — a commemorative edition created in collaboration with The Toy Association and The Toy Foundation. Inside, we honor the 2026 Toy of the Year (TOTY) Awards Finalists, the newest Toy Industry Hall of Fame Inductees, this year’s TAGIE Winners, The Strong National Toy Hall of Fame’s Class of 2025, and more.
Highlights Include:
- From the Editor: Racing Into Awards Season Part II
- ‘Tis the Season of Play: The Toy Association’s Greg Ahearn shares a few words about People of Play’s Wishlist Weekend and the unveiling of the 2026 Toy of the Year (TOTY) Finalists
- The Force of Philanthropy Shines at The TOTYS: The Toy Foundation’s Pamela Mastrota celebrates the big wins of this year while looking ahead to the must-attend gala in New York City on the eve of Toy Fair
- The Changing Face of Fandom: Women in Toys, Licensing & Entertainment Board Member Lisa Whitaker explores the female consumers driving sales and engagement in the toy department.
- The Toy Industry Hall of Fame: Profiles on the class of 2026, including Isaac Larian, Melissa and Doug Bernstein, and the late Stanley Weston.
- Bouncing Into the Future: An exclusive conversation with Ty Warner, Founder and CEO of Ty Inc., about the company’s latest innovation, Beanie Bouncers.
- Strategy, Slime, and Smarts: A trio of iconic toys and games enters the National Toy Hall of Fame.
- Innovation Takes the Stage: Celebrating the 18th Annual Toy & Game Innovation Excellence Awards (TAGIEs).
- Pop Quiz with Wendy Smolen: A TOTY-fied round of toy trivia.
- Flashback: A look at some of 2001’s hottest toys.
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- The International Issue — January 2026 (Spielwarenmesse debut!)
- The BIG Toy Book — February 2026 (Toy Fair New York debut!)
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