It’s December, and that means it’s time to hit the rewind button and look back at the hottest stories of November 2024, as chosen by you, the readers.

The Toy Book’s 2025 Toy of the Year (TOTY) Awards issue — created in collaboration with The Toy Foundation and The Toy Association — continued the tradition of outpacing previous installments, signaling industry excitement for honoring the best new products. Similarly, the buzz for The Toy Book’s inaugural Pulse of Play Awards continues to grow as we prepare to reveal the finalists later this month. Two older posts made a notable return to the technical* Top 10 last month, with the September reveal of this holiday season’s hottest toys by our sister publication, The Toy Insider, and the October reveal of Target’s Bullseye’s Top Toy List picking up major steam.

*As always, only new content published within a given month qualifies for an official spot on the list.

Check out last month’s Top 10 and some hot products below, and stay on the #pulseofplay!

The Toy Book Top 10:

The Top 10 most-read articles.

  1. Nike, Hasbro Come Together for LeBron James Monopoly
  2. PM&J Unveils Squishmallows Bean Bag Chairs
  3. Grown-Ups Have Fun Too: LEGO Debuts New Adult Sets
  4. Exclusive: ‘A Toy Store Near You’ Returns for Season 7
  5. Funko Q3 Earnings Reflect Progress in Turnaround Efforts as Profit, Margin Grow
  6. Jazwares and Universal Defy Gravity with ‘Wicked’ Squishmallows
  7. People of Play Honors 2024 TAGIE Award Winners
  8. Pedal to the Medal: Hot Wheels Legends Tour Reveals Top 10 Finalists
  9. The Strong Names 2024 National Toy Hall of Fame Inductees
  10. From the Editor: Walmart, Target, and the Ghosts of Retail Past

The Toy Book Top 10 Stock This! New Product Showcases:

The Top 10 most-searched-for toys and games.

  1. JELLY BLOX CREATIVE KIT (Goliath)
  2. ZHU ZHU AQUARIUM (Cepia)
  3. STICKI ROLLS WEARABLE, SHAREABLE BRACELETS (Sky Castle Toys)
  4. ANIMAGIC AXOLOTL (Goliath)
  5. BRATZ X KAROL G COLLECTOR DOLL (MGA Entertainment)
  6. SORT, STOCK, SELECT WOODEN VENDING MACHINE PLAY SET (Melissa & Doug)
  7. MY FRIEND MEEKAH (Jazwares)
  8. LITTLEST PET SHOP ADVENT CALENDAR (Basic Fun!)
  9. HEROES OF GOO JIT ZU — HERO CREATOR (Moose Toys)
  10. FIVE NIGHTS AT FREDDY’S FREDDY FAZBEAR INFLATABLE COSTUME (Rubie’s)

More Hot Products:

The toy industry and the consumers it serves are looking for fresh, new products, and that was very clear this past month as five of our new product roundups from earlier this year drew notable reader attention.

  1. 22 New Dolls for 2024
  2. 25 New Plush Toys for 2024
  3. Stock This! 45 New Toys & Games to Have on Your Radar
  4. 23 New Action Figures & Collectibles for 2024
  5. Stock This! 55 New Toys & Games to Look for in 2024

Manufacturers: Click here to learn about Stock This! product showcase options.

Click here for the full archives of previous Toy Book Top 10 features.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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