The Toy Book Top 10: The Hottest Stories of September 2024

It’s October, and that means it’s time to hit the rewind button and look back at the hottest stories of September 2024, as chosen by you, the readers.

The Toy Book‘s LA Fall Toy Preview issue was a behemoth, with a launch outpacing last year’s Toy Fair New York issue. Similarly, buzz for The Toy Book’s inaugural Pulse of Play Awards picked up steam. Two older posts made a notable return to the technical Top 10 last month, but only new content published within September qualifies for an official spot on the list. It should be no surprise that those articles covered Spin Master’s Ms. Rachel collection and Sky Castle Toys’ viral hit, Sticki Rolls.

One major anomaly is the item that raced into the number one spot last month: the Houston winner of the Hot Wheels Legends Tour, a 1957 BMW Isetta that could be on track to become a 1:64-scale die-cast vehicle.

Check out last month’s Top 10 and some hot products below and stay on the #pulseofplay!

The Toy Book Top 10:

The Top 10 most-read articles.

The Toy Book Top 10 Stock This! New Product Showcases:

The Top 10 most-searched-for toys and games.

More Hot Products:

The toy industry and the consumers it serves are looking for fresh, new products and that was very clear this past month as five of our new product roundups from recent months drew notable reader attention.

Manufacturers: Click here to learn about Stock This! product showcase options.

Click here to see the full archives of previous Toy Book Top 10 features.

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.