Toy companies exhibiting at the North American International Toy Fair can participate in the Toy Industry Association (TIA)’s annual Toy Fair PR boot camp webinar, scheduled for December 11 from 2 to 3 p.m. ET.

The free webinar, entitled Tips for Developing Your TF’15 PR and Promotion Strategies, will review tools and techniques for attracting the attention of retail buyers and media outlets, such as The Wall Street Journal, The LA Times, Forbes, as well as trade magazines and bloggers that attend Toy Fair.

Webinar participants will learn how to develop a well-rounded media list; leverage social media to attract media attention; strategically present product, brands, and trend information to different media audiences; and more. The session will be presented by Adrienne Appell, TIA’s senior manager of public relations; Kimberly Carcone, TIA’s senior director of trade shows and event marketing; and Gina Espinosa from Virtual Press Office.

Registration for the webinar is now open and is free for all Toy Fair exhibitors. Questions may be submitted in advance to TIA’s Jackie Retzer at jretzer@toyassociation.org.