The times, they are a-changin’ and the toy industry is adapting to a new calendar.
The Toy Foundation’s next Toy of the Year (TOTY) Awards will take place this fall as The Toy Association welcomes the industry to the 2023 Preview & 2022 Holiday Market at the Dallas Market Center, Sept. 20-22. The move to fall serves as a reset for the “Oscars” of the toy industry ahead of next year’s big move which sees a reimagined Toy Fair experience taking place in Sept. 2023.
The TOTYs honor the best in toys and games and will be held on Sept. 20. It is important to note that the six-week nomination period will begin on June 1. Finalists will be selected by a nomination committee comprised of journalists, retailers, and other toy experts and announced on Aug. 15. Final voting will open and run through Sept. 2.
“The TOTY Awards are a tradition for the play community to gather and honor the most outstanding toys and companies within the industry,” says Pamela Mastrota, executive director of The Toy Foundation. “It is also an opportunity for The Toy Foundation to shine a spotlight on the industry’s commitment to philanthropy because together we have a greater impact and a greater opportunity to ensure every child has the opportunity to experience play.”
Proceeds from the TOTY Awards will benefit The Toy Foundation in its mission to provide philanthropic support and play experiences to kids and families in difficult situations around the world.
Full details on the TOTY Awards, including submission details, can be found at toyawards.org.
