University Games has acquired The Learning Journey, a learning products company.

The Learning Journey makes educational, active-play, sensory, electronic, and construction toys. The company sells more than 250 products across the world.

“This is our 14th acquisition and one of our biggest,” says Bob Moog, University Games’ President. “There are so many reasons why this is an ideal fit for us that I can’t name them all, but I’ll try — a strong team, great products, new retail customers, 29 years of proven success, and the primary reason: The Learning Journey shares our commitment to making products that improve kids’ lives by combining fun and learning. How could we resist a product line that includes STEM-based roller coasters, talking shape sorters, and gear-driven dino-bots?”

The Learning Journey’s Co-Founders JB and Debbie Frere will continue to manage the company, which will remain at its base in Phoenix, Arizona. 

“University Games has the broadest domestic distribution of any game company and subsidiaries in the UK and Australia, so our products will now help even more children around the world than ever before,” JB Frere says. 

“One of the secrets of our success, although now it’s not a secret anymore, is our ability to test products in our childcare centers,” says Debbie Frere, who also serves as The Learning Journey’s Chief Financial Officer. “Having our own focus groups ensures that our new products are always kid-tested and kid-approved.”

About the author

Samantha Connell

Samantha Connell

Samantha is an Assistant Editor for The Toy Book, The Pop Insider, and The Toy Insider. She loves to write, craft, watch Pride and Prejudice, and play with her adorable dog, Willow. She is a Ravenclaw, Star Wars fan (prequels included), and Clemson alumna. She also thinks that she is the favorite aunt.