University Games has appointed Margie Benford as General Manager for the Puzzles and Mystery Games Division.
Benford arrives at University Games from a Senior Global Sourcing position at Gap’s Athleta brand. She brings with her expertise in end-to-end product leadership from Levi-Strauss, Macy’s, and high growth brands such as Betabrand.
Benford will lead the design, development, and marketing for University Games’ award-winning BePuzzled and Murder Mystery Party Divisions, including the highly anticipated The Night Hunter game, as well as the vast collection of 3D crystal puzzles and popular Hanayama cast puzzles. Benford’s experience also provides University Games with seasoned executive leadership for the company’s existing and future licensed property puzzle lines. Benford will report directly to Craig Hendrickson, Senior Vice President of Product Development.
“Margie will be a tremendous asset to University Games,” says Hendrickson. “Her successes in product creation, brand management, and retail merchandising are key to our plans for growth and expansion of our mystery and puzzle divisions.”
