University Games has named Daniel Fox as Division Manager for its Briarpatch business. In his new role, Fox will be responsible for the management of the current University Games’ Briarpatch catalog of games and puzzles for children and preschoolers, as well as continued product development for the company’s successful I SPY, Pete the Cat, The World of Eric Carle, and Richard Scarry lines. 

Fox is the former Executive Creative Director, Game Design for Andrews McMeel Universal, where he spent four years developing game titles including Blackbirds, Eternal Night of Lockwood, Neverland, OZ, To Be or Not To A Villain, and the ENNIE award-winning Zweihander RPG. His experience in book acquisition, creative leadership, budgeting, business development, e-commerce, licensing, and transformation of publisher properties into board games aligns well with the Briarpatch initiatives.

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“[Daniel] arrives with a substantial history of creative direction and game design success,” says Craig Hendrickson, Senior Vice President of Product Development at University Games. “He will be a valuable addition to our team as we grow our Briarpatch business.”

University Games acquired Briarpatch in 2014 to further the company’s goal to provide inspiring, educational, and fun content to preschoolers. The Briarpatch business helps children learn social, literacy, imagination, coordination, and mathematics skills through engaging and entertaining board games, card games, and puzzles.