VTech Fall 2019 Launch

Heading into the holiday selling season, VTech introduced its full lineup of new infant, toddler, and preschool toys — many of which were shown at the Toy Insider‘s Sweet Suite event in NYC last month. The fall lineup includes five key items at retail, including the Mix & Match-a-Saurus, Treasure Seekers Pirate Ship, Scoop & Play Digger, Latches & Doors Busy Board, and Prance & Rock Learning Unicorn.

“2019 is the year we’re innovating imaginative play,” says Andy Keimach, president of VTech Electronics North America. “Kids will have a blast while they practice motor skills, explore emotions, and play pretend.”

Vtech Sweet Suite 19
VTech’s Mix & Match-a-Saurus and Treasure Seekers Pirate Ship on display for media and influencers at the Toy Insider‘s Sweet Suite 10th anniversary event last month.

Mix & Match-a-Saurus: This dino comes with three emotion tiles (happy, angry, sleepy), three music tiles (hip-hop, marching, ballet), and three character tiles (dinosaur, robot, monster). Kids can create 27 different combinations of emotions, music styles and characters, such as happy hip-hop dino or angry marching monster. Placing the colorful tiles on dino’s back allows kids to customize how they want to play with him. Every time a tile is inserted, the dinosaur moves, sings, dances, talks or encourages children to follow along for gross-motor play. Experimenting with emotion tiles helps kids build social and emotional skills. Angry dino may stomp around or say, “Let’s practice calming down,” helping kids learn that there are many ways to express feelings. When playtime is done, kids can store the tiles in the dinosaur egg.

Treasure Seekers Pirate Ship: Kids can place the captain or sailor on the recognition point to learn about sailing the mighty toy ship. Kids can turn the sails, spin the steering wheel to navigate the high seas, or load the cannon to strengthen fine motor skills. Roll the ship along using the pull cord to build gross motor skills. Discover colors and numbers in Explore mode and hear pirate sounds and phrases in Role-Play mode by pressing the light-up buttons. Little sailors can transform this 2-in-1 playset into a deserted island and find treasure. Keep the treasure away from the octopus and his spinning tentacles or prepare to walk the plank.


VTech Fall 2019 Product Showcase

Scoop & Play Digger: Toddlers enjoy put-and-take play, and this digger delights as it scoops up objects and pushes them out again. The excavator’s arm drops the play pieces into the hatch, and the digger counts them from one to ten. Five pieces are included – a rock, gold bars, bricks, wooden logs and pipes – and they all store neatly inside the toy. Three play modes encourage movement and pretend play. Kids can press five light-up buttons to learn about colors and numbers in Learning mode, listen to songs in Music mode, or hear interactive phrases and questions in Quiz mode.


VTech Fall 2019 Product Showcase

Latches & Doors Busy Board: Slide, press, twist or turn to unlock and open the doors and windows of the colorful house to build motor skills. Toddlers will find pictures of an adorable family, pets or a birthday party. This activity board reinforces learning by introducing numbers and animals. Three colorful buttons play the Alphabet Song, a number song or a playful song about the house. The busy board also includes a handle for play at home or away.


VTech Fall 2019 Product Showcase

Prance & Rock Learning UnicornThis grow-with-me unicorn transforms from a rocker to a ride-on in seconds. As toddlers rock and ride, the built-in motion sensors respond with playful music and magical unicorn sounds to encourage gross-motor development and imagination. Kids can pretend to visit castles and fly over rainbows with their new unicorn friend. Encourage fantasy play in Adventure mode with playful phrases and imaginative songs, then switch to Learning mode to introduce colors. Spin the bead wheel to hear fun sounds and short tunes and watch the unicorn’s horn twinkle in response.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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