Walmart Marketplace is turning up the heat on eCommerce with a fresh batch of tools, incentives, and global expansion opportunities aimed at giving sellers an edge — and toy sellers stand to benefit big.
At its Let’s Grow! Walmart Marketplace Seller Summit, the retail giant rolled out AI-powered tools designed to simplify operations, cut time to market, and increase sales. New capabilities include bulk listing options, a Smart Assistant for 24/7 support, and enhanced brand protections to keep counterfeit products out of the mix.
For the toy aisle specifically, Walmart announced a limited-time referral fee holiday: 0% fees on qualifying toys, plus deep cuts across other key categories. That incentive lands just in time for the all-important holiday shopping season, giving toy sellers a competitive advantage while boosting margins.
Walmart has become one of the fastest-growing eCommerce platforms by focusing on what matters most: integrity, seller success and delivering exceptional experiences for customers. Everything we’re building — from smarter tools to expanded fulfillment and global reach — is designed to accelerate seller growth and empower sellers to serve customers while driving their businesses forward.”
On the fulfillment side, Walmart Fulfillment Services is expanding next-day delivery across major U.S. metros, including New York, Los Angeles, and Chicago. Sellers using WFS report a 50% sales lift on items tagged Walmart Fulfilled and 2-Day Shipping. International growth is also on the table, with expanded access to customers in Canada, Mexico, and Chile.
Walmart is also leaning into omnichannel by connecting Marketplace sellers directly to in-store shoppers. At its new Cypress, Texas, location, customers can scan QR codes to shop extended assortments — including Marketplace inventory — through the Walmart app.
For sellers looking to grow, Walmart’s mix of incentives, faster fulfillment, and global reach sets the stage for a powerful close to 2025.
