My Gym Children’s Fitness Centers is partnering with MGA Entertainment‘s Little Tikes to bring literacy front and center in September. From Sept. 1–14, select My Gym programs nationwide will feature the Story Dream Machine, a three-in-one device designed to make reading magical while opening fresh visibility for the brand across family audiences.
The Story Dream Machine is a portable projector for read-along stories, a white noise machine, and a nightlight. Kids can follow along as classic tales unfold through colorful lights, sound, and projection, sparking imagination and confidence during story time.
“At My Gym, we believe in nurturing the whole child – physically, socially, and cognitively,” says Cameron Bunce, Executive Vice President of Strategic Partnerships at My Gym Enterprises. “We’re excited to partner with Little Tikes, a brand synonymous with creativity and play, to highlight the importance of literacy. The Story Dream Machine is such a fun, innovative way to bring stories to life for kids, and we’re proud to celebrate National Literacy Month together by encouraging families to read, imagine, and explore.”
“At Little Tikes, we know the best learning starts with play,” says Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “The Story Dream Machine brings families together at story time in a fun, magical way. Partnering with My Gym lets us spark kids’ imaginations while helping parents create lasting memories during National Literacy Month and beyond.”
For retailers, the activation puts the Story Dream Machine directly into the hands of engaged families — building awareness ahead of the holiday shopping season.
