Mattel is bringing Eternia to Fortnite with Masters of the Universe: He-Man Heroes, its first official island on the platform. Players can jump in now by searching “He-Man Heroes” or using Island Code 2416-8649-3961.

The collectible RPG lets fans start with a single hero and fight through zones full of opponents. Players can gather Shards of Eternia to unlock new heroes, assemble teams of up to four characters, and power up for tougher challenges.

“He-Man has always stood for power, heroism, and imaginative adventure,” says Ron Friedman, Vice President of Mattel Future Lab. “Masters of the Universe: He-Man Heroes brings Eternia to Fortnite in a fresh way that is easy to jump into, but has plenty of strategy for those who want to dig deeper. It’s fun, fast, and unmistakably He-Man.”

Developed with Loot Foundry using Unreal Editor for Fortnite, the island is free for all players. Based on community feedback, Mattel plans ongoing updates and new content.

He-Man Heroes in Fortnite is the latest move in Mattel’s push to keep the Power of Grayskull alive across platforms. On the toy front, Masters of the Universe Origins and Masterverse continue to drive strong sales at retail, while on the big screen, a live-action film is slated for release next year, setting up the brand for another surge of pop culture power.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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