This week, Warner Bros. Consumer Products (WBCP) opened a new office in Mexico City.
The move plants yet another flag of opportunity for WarnerMedia and its partners to develop new licensing programs to reach fans throughout the country. WBCP Mexico is developing retail entertainment experiences and promotions built around numerous films both current and upcoming, including Space Jam: A New Legacy, Fantastic Beasts 3, and DC’s The Suicide Squad, The Batman, The Flash, and more, and will be staffed with a team of experts focusing on DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network, and Adult Swim.
“Mexico is a hugely important market for us and having our own flagship office there working directly with our amazing partners simply makes sense,” says Preston Kevin Lewis, senior vice president of WBCP Latin America. “As we drive new business and partner across WarnerMedia divisions currently based in Mexico, including HBO Max, WB Games, WB Home Entertainment, and others, having our team in the market allows us to be much more collaborative with our licensees and ensure the highest quality fan experience.”
With the opening of the new office, Javier Garza has been tapped to lead as head of WBCP Mexico. He founded his own agency, The Brand Licensing Entertainment Co. (BLEC), in 2015 following more than 14 years with WBCP.
“It is a great responsibility to lead the Mexico office, knowing the huge opportunities this market provides Warner Bros,” Garza says. “The goal for our team will be to develop unforgettable content, products, and world-class experiences for fans of Warner Bros. brands and franchises.”
Upcoming promotions set to be supported by WBCP Mexico include the return of DC Fandome, Wonder Woman’s 80th Anniversary, Batman Day, and the Harry Potter Back to Hogwarts celebration.