Asmodee is adding another established tabletop property to its collection.
The company acquired the Welcome To… IP and game range from French publisher Blue Cocker, bringing the family game franchise behind Welcome to Your Perfect Home and Welcome to the Moon under the Asmodee umbrella.
Designer Benoit Turpin launched the series in 2018, later working with Alexis Allard, with artwork by Anne Heidsieck. Welcome To… helped establish the flip-and-write format, which lets everyone at the table play simultaneously rather than waiting for individual turns.
The franchise has sold hundreds of thousands of copies worldwide and expanded through multiple editions and languages. It has also built a sizable digital audience on Board Game Arena, where players have logged more than 3 million games. The platform averages roughly 3,000 unique Welcome To… players per day.
“Welcome To… established itself as landmark titles in modern board gaming, combining elegant game design with exceptional accessibility,” said Benoit Clerc, SVP of Tabletop games at Asmodee. “We have tremendous respect for the work accomplished by the Blue Cocker team, Benoit Turpin, and everyone who contributed to the success of the game and its different iterations. We are excited to welcome this IP into Asmodee’s portfolio and join our line-up of great family games, and look forward to building its future.”
Asmodee plans to keep the existing games in distribution while developing new ways to grow the property.
“This acquisition goes beyond bringing a strong IP into our portfolio,” added Mathieu Aubert, Head of Collections at Asmodee. “We see huge potential to expand the Welcome To… universe, and the team already has plenty of ideas to bring it to life. I look forward to sharing more about our projects in the coming months.”
The company says the acquisition will have no material impact on its financial performance. Details on future Welcome To… releases will follow.
