Source: WeVeel/The Toy Book

WeVeel is rolling into a new year with a new CEO at the helm.

Beginning Jan. 18, Valerie Marderosian will step into the role as current CEO Danny Kwok moves into a new role within WeVeel’s global business unit.

“It has been an immense honor to be the CEO of WeVeel and to lead such a dynamic team,” says Kwok. “I am extremely proud of the achievements we’ve made over the last three years. Our sales are up more than 30% from 2019, we have a broader global customer base, new process implementations, ERP integration, and have expanded our core product categories.”

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Marderosian joins the maker of toys, craft, and stationery products from IG Design Group Americas where she most recently served as vice president of marketing and product development. She previously held positions at companies including 4 Kids Co. Ltd and iLoveToCreate/Duncan Enterprises.

WeVeel is a subsidiary of Ningbo Paramont Import & Export Co. Ltd. and produces products under the Scentos, Chalkadoos, Sugar Rush, Whackables, and Twistios brands in addition to other products sold worldwide at more than 70,000 retail locations.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.