Whatsitsface to Debut at Toy Fair Launch Pad

One plush animal, six faces. That’s the concept behind Whatsitsface, a new plush toy that changes faces six times. The toy will be shown for the first time at Toy Fair New York in the Launch Pad section at booth No. 4502 from Feb. 16-19. Whatsitsface features a patent-pending manual turning device that allows children to rotate and flip the plush toy’s face into six separate emotional expressions.

“Whatsitsface was designed to encourage fun and memorable interactions with children,” says Joanna Paul, founder and CEO of Whatsitsface. “Kids today are too connected to their phones and tablets! Whatsitsface fosters imaginative play and builds emotional intelligence — critical life skills in these interconnected times.”

The initial collection includes Bubba Bear, Meow-Zaa, and Poochie Pie. They are expected to begin shipping this June.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.