Wicked Cool Toys Debuts Interactive My Partner Pikachu

Pika! Pika! Kids can now become real world Pokémon Trainers with My Partner Pickachu, from Wicked Cool Toys.

The new, fully interactive Pokémon toy brings the bright yellow Pikachu to life using touch-sensor technology with two modes of play. The toy taps into Pikachu’s “electric powers” to trigger more than 100 interactions, including lights in his tail and cheeks, iconic sounds, movement, and expressions.

“Never before have fans been able to engage and interact on this level with a Pokémon product in the real world,” says Michael Rinzler, co-president of Wicked Cool Toys. “My Partner Pikachu uses touch-sensor technology in a unique way to bring Pikachu to life and offer fans a way to role play as Pokémon trainers with their own interactive Pokémon.”

Discovery Mode allows kids to interact with Pikachu’s touch sensors to discover more than 100 reactions, and Training Mode lets kids master Pikachu’s different touch-sensor combinations to learn its nine different reactions.

“While sensory technology has been used in toy lines previously, My Partner Pikachu takes this technology to a whole new level by providing a myriad of varied responses that make fans feel that Pikachu is truly communicating with them in an organic way,” adds Jeremy Padawer, co-president of Wicked Cool Toys.

My Partner Pikachu is available now at Target, Amazon, Walmart, and other retailers.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.