Not all monsters are bad.
Wild Republic is launching Monsterkins, a new eco-friendly plush line, just in time for Earth Day.
Monsterkins are fully sustainable — not just carbon neutral — and come with a fun backstory. They are Earth’s creation to help eat plastic water bottles (the same material they’re made from) from land and sea. It may take almost five hundred years for plastic bottles to decompose, but Monsterkins can digest them in only two hours. They thrive on plastic trash, and there’s a Monsterkin for every environment.
According to Vishnu Chandran, the president of Wild Republic, the Monsterkins plush line helps educate kids about the importance of improving the planet, and the fun backstory behind the line helps engage them to learn more about different ecosystems and the importance of conservation.
As part of the company’s greater social initiative, Promise to the Planet, a portion of the proceeds from the new plush line will support animal rescue.
“My grandfather and founder of Wild Republic, G.B. Pillai, and I have made it our mission to educate the world about our ‘Promise to the Planet,’ and how we are personally contributing to sustainability, nature conservation, education, and more,” says Chandran. “We encourage others to do the same, and Monsterkins is the perfect plush line to help educate our young.”
The Monsterkins line features a selection of animals, including Dusk, Grom, MK, Muck, Trash Foot, Trashzilla, Vinnie, and Vish. Depending on the character, it takes anywhere from three to 26 plastic water bottles to make just one Monsterkin.
The plush line is now available to purchase on Wild Republic’s website. Each Monsterkin is sold separately and is available in two sizes, 8- and 18-inch.
