WildBrain CPLG has announced a new global representation agreement with Kyandii Ltd to lead the licensing program for Fuzzballs, the fan-favorite pop culture brand created by Marc Sach. The partnership will focus on key markets including the U.S., U.K., and China, with further expansion planned across EMEA and other APAC territories.
Fuzzballs, which began as an online comic in 2013, has grown into a global phenomenon with billions of sticker sends and views in 2025. The brand features a cast of relatable animal characters, including Whisky the Cat, Timmy the Tiger, and Ollie the Bunny, celebrating friendship, joy, and “cuteness overload.” Its trend-led content resonates with Generation Z and millennial audiences worldwide.
“Partnering with WildBrain CPLG is the perfect next step to accelerate our global expansion,” says Sach. “We’re looking forward to bringing even more cuteness overload to new and existing fans everywhere through unique products and experiences, both online and at retail.”
The licensing program will span plush, stationery, apparel, collectibles, and more, building on existing consumer product momentum. Upcoming launches include the Fuzzballs Super Cuteness Overload coloring books in Walmart and Kroger through licensee Quarto, alongside new products from Fanattik, Scrungo, and other partners.
With its global reach and local market expertise, WildBrain CPLG aims to accelerate the brand’s growth, leveraging the brand’s distinctive characters and storytelling to create new opportunities for retail and fan engagement. The brand will be represented at Brand Licensing Europe (BLE) at Booth No. B171.
“Fuzzballs is a vibrant, fan-led brand with a unique voice and a rapidly growing global fan community,” says Pau Pascual, SVP, Commercial, Europe, the U.K., and the Americas, WildBrain CPLG. “We’re excited to unlock new opportunities for Fuzzballs, harnessing the brand’s rich storytelling and distinctive characters to take it to the next level.”
Fuzzballs continues to expand its consumer product presence worldwide, offering licensees a chance to connect with a passionate, commercially strong fanbase.
Learn more about the brand at fuzzballs.co.
