Petronix Defenders Promotional Photo | Source: Mediawan Kids and Family

Worldwide entertainment, sport, and brand licensing agency WildBrain CPLG recently obtained representation rights to Petronix Defenders, the new animated superhero series from French media conglomerate Mediawan Kids and Family. 

The agency is set to build outa consumer products licensing program to bring books, apparel, and role-play accessories to retailers in the U.S. and Canada, in addition to exploring opportunities in digital gaming and commercial tie-ins. Products will target kids ages 4-8. 

This new partnership is set to embolden Petronix Defenders’ international presence, coupled with Mediawan’s pre-existing partnership with Alpha Toys. 

Petronix Defender’s episode | Source: Mediawan Kids and Family/Youtube

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“When Mediawan Kids and Family first introduced us to Petronix Defenders, we saw a terrific opportunity for WildBrain CPLG to expand the brand for audiences through consumer products,” says Katie Wilson, Vice President of Channel and Acquisitions at WildBrain.“We’re delighted now to be working with Mediawan on this exciting new brand across both broadcast and licensing so that kids can enjoy Petronix Defenders both on and off screen”

Petronix Defenders follows the adventures of Emma, Jia, Tim, and Matt as they use their high-tech backpacks to rescue animals in need around the world. Produced by Mediawan’s animation studio Method Animation, the show premiered in the U.S. on Discovery Family.

About the author

Omar Letson

Omar Letson

Omar is an editorial intern at Adventure Media & Events, writing content for The Pop Insider, The Toy Insider, and The Toy Book. Attending the Savannah College of Art and Design, he plans to pursue a career in magazine journalism. Previously, Omar interned for entertainment news website TV-Tea and for Spitfire Strategies, a public interest communications firm. His favorite TV shows are RuPaul’s Drag Race, Absolutely Fabulous, and WandaVision.