Rainbow’s Winx Club, the animated children’s show and franchise dedicated to the world of magic, friendship, and courage, will have a video game on Roblox.
Titled The Winx Club Official Game, the video game comes Roblox later this year. The game takes inspiration from the CGI-animated reboot of Winx Club, which streams on Netflix this fall.
Players can choose to play as a fairy, a witch, or a specialist. They will attend magic classes at the Alfea Fairy School, explore the series’ universe, and interact with other well-known characters. Players can customize their avatars to ensure everything is perfect in their fairytale world, especially when they get the chance to battle dark forces and join or create their own clubs.
Rainbow is partnering with Spaceport, a leading IP licensing company, to build the game.
“The Winx Club has always been about magic, friendship, and adventure,” says Iginio Straffi, Creator of Winx Club and President of Rainbow. “By partnering with Spaceport, we’re bringing those timeless themes into the worlds where today’s youth play and connect. Roblox allows us to speak their language. interactive, social, and imaginative, while introducing a new generation to the magic of Winx.”
The game was made to suit different age groups and skill levels to reflect the show’s multi-generational appeal. Adults who fell in love with the characters when they debuted 20 years ago will appreciate the dose of nostalgia; kids who are watching and exploring the mystical world for the first time will appreciate the fun new game.
There is no official launch date yet, but the game will be released later this year, between late summer and early fall. To learn more about this new release, visit roblox.com.
