World of EPI (Entertainment, Publishing, and Inspiration) has inked a licensing partnership with Rock The Bells, the global lifestyle platform founded by LL Cool J that elevates hip-hop culture from its roots to modern day.
Under the partnership, World of EPI will launch Rock The Bells merch, including roleplay products, children’s costumes, fashion dolls, fashion accessories, and coloring books based on immersive global culture and iconic hip-hop styles.
“From day one, we’ve set out to create dolls of all ethnicities and skin tones, for all children and adults to see themselves reflected in the toys they play with,” says World of EPI CEO and Founder Dr. Lisa Williams. “Adding the beats and rhythm of hip-hop into the mix is another powerful way we can ensure Black and Brown children everywhere embrace their own beauty and build their confidence.”
The first wave of merch will celebrate the 50th anniversary of hip-hop as well as the contemporary modern style of artist J. Pierce. It will include hip-hop-themed collectible dolls in iconic fashions and thematic adult coloring books.
“As an American contemporary modern artist, J. Pierce stands for everything outside the box,” Williams says. “He has found a passion in fine arts, product design and custom urban murals to touch people and their emotions. His use of colors and patterns makes his work unique and attractive to both the young and the young at heart and will be amazing in our Rock The Bells coloring books launching at Walmart.”
The first wave of products from the partnership will be available for purchase at Walmart beginning this fall.
