Wow! Stuff is rolling into 2021 with new licenses and a host of new toys.
Following the successful launch of its Wow! Pods swipe-to-light collectibles last fall with Harry Potter, Disney, and Marvel characters, the UK-based company will add new characters throughout the year. New licenses joining the Wow! Pods lineup include Space Jam, Jurassic World, Minions, and the digital hit Fall Guys.
Target will launch Wow! Stuff’s Chibies in March. The “flash to the beat” collectibles are packed with sound sensors that react to any music that a kid plays. The Chibies characters react in real-time to the beat of the music and can sync with each other to create a colorful flashing light show.
Ahead of Toy Fair New York last year, Wow! Stuff inked a deal with Bonnier Corp. to create a new line of STEM toys under the Popular Science brand. The new collection will launch this year with a range of products aimed at kids ages 5-12.
Finally, as revealed last month, Wow! Stuff partnered with Moonbug Entertainment to create electronic toys inspired by the popular CoComelon brand. Wow! Stuff will launch a CoComelon activity table alongside night lights, puzzle blocks, and more. The deal marks a significant step in Wow! Stuff’s expansion into preschool toys.