The Chibi gang has arrived | Source: Wow! Stuff

Wow! Stuff is rolling into 2021 with new licenses and a host of new toys.

Following the successful launch of its Wow! Pods swipe-to-light collectibles last fall with Harry Potter, Disney, and Marvel characters, the UK-based company will add new characters throughout the year. New licenses joining the Wow! Pods lineup include Space Jam, Jurassic World, Minions, and the digital hit Fall Guys.

Target will launch Wow! Stuff’s Chibies in March. The “flash to the beat” collectibles are packed with sound sensors that react to any music that a kid plays. The Chibies characters react in real-time to the beat of the music and can sync with each other to create a colorful flashing light show.

Flash-to-the-Beat Chibi Collectibles | Source: Wow! Stuff

Related: Wow! Stuff’s Richard North Appears on ‘Power Kid Podcast’

Ahead of Toy Fair New York last year,  Wow! Stuff inked a deal with Bonnier Corp. to create a new line of STEM toys under the Popular Science brand. The new collection will launch this year with a range of products aimed at kids ages 5-12.

Finally, as revealed last month, Wow! Stuff partnered with Moonbug Entertainment to create electronic toys inspired by the popular CoComelon brand. Wow! Stuff will launch a CoComelon activity table alongside night lights, puzzle blocks, and more. The deal marks a significant step in Wow! Stuff’s expansion into preschool toys.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.