YuMe Toys Launches Batman DZNR Series for Batman 80th Anniversary Celebration

This year marks both the 80th anniversary of Batman and the 30th anniversary of Tim Burton’s 1989 Batman film. As part of the year-long #LongLiveTheBat celebration, Maxx Marketing’s YuMe Toys officially launched its full line of Batman DZNR (pronounced “Designer”) Series specialty chibi plush. First seen at Toy Fair New York this past February, the Batman DZNR Series celebrates The Dark Knight as he’s appeared throughout the decades, with artwork reflecting the character’s adventures from the comic to the screen.

“Batman is one of the most beloved and recognizable superheroes of all time and we took great care to meticulously design and create the Batman DZNR Series to ensure that the line truly honors Batman’s legacy,” says Michael Kwan, CEO, Maxx Marketing. “We believe that the unique designs and quality of the chibis capture the essence of Batman and will make excellent additions to any collection. We look forward to launching more high-end, licensed chibi plush lines for fans around the world to enjoy.”

YuMe Toys’ Batman 80th Anniversary Plush Collection. Toy Fair New York, 2019.

The seven core designs that comprise Batman DZNR Series will be released weekly on Walmart.com beginning July 1. Walmart.com will also offer a limited edition exclusive inspired by the Batman Golden Age comics.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.