The toy and entertainment business is booming in Latin America, and ZAG has big plans.
This week, the company welcomed guests to its first brand summit at Teatro Centenario Coyoacan in Mexico City. At the event, new partners were introduced as ZAG showcased its growing brands, including Miraculous — Tales of Ladybug & Cat Noir, Ghostforce, and the coming animated feature, Melody featuring the voice of Katy Perry.
“Mexico is the largest and most mature market in Latin America and aspirational to Latino countries,” says Angela Cortez, vice president, licensing, Latin America, ZAG. “Miraculous continues to grow with more than 40 partners currently on board, and we look forward to developing the consumer products strategy for Ghostforce across Mexico alongside our toy partner Playmates. Additionally, ZAG has an incredible portfolio of upcoming content that convey stories full of value that we can’t wait to share!”
ZAG’s New Partnerships in Mexico Include:
- Gatos Producciones (Cats) will develop and produce a live-action musical show for Miraculous.
- Mexican property developer Grupo Danhos is holding two Miraculous holiday Christmas tree lighting weekend events with a Miraculous pocket show preview.
- Carnival (apparel) and Yuyin (footwear)
- Revlon is launching its second Miraculous partnership. In collaboration with Expo TNT, the most prominent convention in Mexico devoted to Japanese Manga and Anime, cosplayers will receive make-up kits to create their favorite Miraculous akumatized character for a sponsored Instagram event with the opportunity to win prizes.
- Fotorama and ICEE recently ran promotions overlapping back-to-school season.
ZAG Play and Playmates Toys plan to launch a full range of Ghostforce-inspired toys throughout Latin America in 2023.
