We’re midway through the holiday season and the finish line is in sight. But, as the toy industry heads toward the checkered flag to close out this year, a new race is already set to begin.
Early buzz indicates that 2023 is poised to deliver one of the freshest lineups of new toys, games, and related products in recent years. Embracing newness and sparking curiosity is at the heart of The Toy Book’s Innovation & STEM issue.
In this issue, our Toy Book team explores some of the newest trends in STEM and shines a spotlight on emerging products that are planting roots in the world of eco-friendly toys. We’ll also check out What’s New in a variety of categories before getting an update on the innovation (or lack thereof) in the collectibles space. Then we rev up the fun and pop the hood on some new models in the vehicles and R/C showroom. But that’s not all!
Additional highlights include:
- Everything’s A-OK with Sesame Street and Just Play: Our cover story heads to Sesame Street to explore how one of the most iconic preschool brands of all time is entering a new era in the toy department.
- Flying into the Future: How innovation is reinventing the wheels at Chicago’s Radio Flyer.
- FAO Schwarz Celebrates 160 Years of Wonder: The iconic toy store hits a BIG milestone and scores a bullseye with Target.
- Nickelodeon’s Santiago of the Seas Strikes Gold: New toys capture the swashbuckling spirit of the 8-year-old pirate.
- Property Profile — Mattel’s Masters of the Universe: Following a formal reboot that began two years ago, He-Man and Skeletor are proving that after four decades, the iconic MOTU franchise still has the power!
- Big Kid Energy: The kidult trend is converting nostalgic vibes into robust toy sales as companies rethink the target audience for some products originally designed for kids.
As always, this issue is packed with actionable insights from The Toy Association, ASTRA, The NPD Group, GPI, SuperAwesome, and more. Flip through the pages and let us know what you think, and feel free to shoot me a note via email or on LinkedIn if there’s something that you would like to see in The Toy Book.
As always, be sure to check out toybook.com early and often and follow us on Twitter, Instagram, and LinkedIn to stay on the #pulseofplay with the latest toy news, trends, and new products all year round!
