Gaye Dean is joining ZAG as the company’s Vice President for North America Retail Development.
“With the outstanding success of its flagship brand, Miraculous, the ZAG name has become synonymous with providing empowering, engaging, and high-quality content and products to fans across the globe,” Dean says. “I am naturally delighted to join ZAG’s team, working closely with Lisa K. Foster to ensure that we have retail placement with strong visibility for ZAG’s brands across mass-market, mid-tier, specialty, online, and independents.”
Dean previously served as Vice President for Retail Development at pocket.watch and as Marketing Director for the Target Corporation. In this new role, Dean will manage relationships with retailers who carry ZAG Heroez brands — including Miraculous – Tales of Ladybug and Cat Noir, Ghostforce, and the upcoming film, Melody, featuring Katy Perry, in North America.
“Gaye is an accomplished retail marketing leader and relationship builder with expertise in the entertainment brand marketing and licensing sector, and she brings those skills to her role at ZAG,” says Lisa K. Foster, ZAG’s Senior Vice President for Licensing in North America. “We now have over 100 licensing partners on board in the U.S. for Miraculous, with the lion’s share of new products launching in 2023 and 2024, and we can’t wait to make them available for our fans! We are also currently presenting Ghostforce to our licensees and retailers with toys from ZAG Play and Playmates launching in 2024. ZAG has a strong pipeline of programming in the works including Melody, which is in pre-production.”
Dozens of licensed products from Miraculous are coming out this year, including a line of toys from ZAG Play and Playmates Toys; toys, puzzles, and games from TCG, Basic Fun!, and What Kids Want; crafts, activities, and stationery from Horizon Group USA, Inkology, Kangaru, Mello Smello, Trends, and Peach Tree; and more.
